Partner With Us
At Brand Avenue, we believe that sustainable growth is built through the right partnerships. Our vision is to collaborate with like-minded partners who share our commitment to delivering value, quality, and a superior shopping experience to customers.
We are actively expanding our footprint of Multi-Brand Factory Outlet (MBO) stores across India, bringing together leading apparel and footwear brands under one roof at compelling price points. Our model blends the efficiency of off-price retail with the ambience and service standards of modern retail formats.
Through this expansion, we aim to:
Build a nationwide network of profitable Outlet stores
Leverage strong brand relationships to ensure consistent supply of high-quality merchandise
Offer partners a scalable and financially viable retail opportunity
Create a win-win ecosystem for customers, brands, and business partners
We invite partners to join us in this journey to redefine value retail in India and build a robust, future-ready retail business together.
Brand Portfolio Strategy
Owning a Brand Avenue franchise in India is an exciting business opportunity, offering a chance to be part of a popular Value retail brand with a growing presence nationally.
Brand Avenue's success is a testament to the power of strategic retailing, efficient supply chain management, and a customer-first approach. Brand Avenue is on an upward trajectory and looks set to get bigger and permeate the Indian market even further. This is the reason why Indian entrepreneurs are lining up to get a Brand Avenue franchise in their cities.
However, before diving in, it is important to understand the financial commitment involved. If you want to apply for a Brand Avenue franchise in India, this article is for you. We’ll break down everything you need to know about owning a Brand Avenue franchise, such as the Brand Avenue franchise cost, profit margin, Brand Avenue franchise fees and other factors that could impact your decision. Whether you're a seasoned entrepreneur or a first-time franchisee, this information will help you make an informed choice
Brand Avenue Franchise Fees
A one-time franchise fee (separate from royalties), paid to Brand Avenue, for the right to use the brand name and business model, costs INR 5-7.5 Lakhs
Security Deposit against stocks/inventory
A refundable deposit held by Brand Avenue as a guarantee of your commitment to the Brand Avenue franchise, this costs Rs 2500/- per sqft.
Security deposit towards store rent
Min 6 months rental towards store rent, will change as per location
Shop Set-Up Costs
These cover the expenses related to store interiors, fixtures, and equipment for a further Rs 1500/- per sqft
How much does a Brand Avenue franchise cost?
How do you become a Brand Avenue franchise owner?
Brand Avenue operates on a unique FOFO (Franchisee owned Franchisee Operated) & FICO (Franchise Invest Company Operated) model. This model ensures consistency across all Brand Avenue stores, offering a similar customer experience at every Brand Avenue store in India.
These are requirements to become a Brand Avenue franchise owner
Investment Size
Total capital of INR 30 Lakhs to 1 Crores to cover set-up costs, Brand Avenue franchise fees, inventory, and marketing and operational costs
Location
Store should be in Value/Discount market & away from main shopping area. It should be in area where other brand Factory outlet store are opening such as Louis Phillippe, Van Heusen, Levis, Puma & other leading brands. Min store area requirement is 1000sqft +
Experience
Previous retail or entrepreneurial experience, preferably in the fashion space
How much can you earn from a Brand Avenue franchise?
Brand Avenue franchise profit margins and earnings might vary based on location, operational efficiency and sales volume. Brand Avenue is a profitable fashion franchises in Value Retail. Franchisees can expect a return on investment within 3 - 5 years
Growth Roadmap
Short-Term (1 Year)
Revenue target: ₹30–35 crore
Medium-Term
Scale to: ₹100 crore
Key milestone for investor validation
Long-Term Potential
₹200–300 crore+ with structured rollout
Future Growth Drivers
Dead Mall Conversion Strategy
Revive underperforming malls
Convert into value retail destinations
Add:
Multi-brand outlets
Food courts
Entertainment zones
Private Label Expansion
Own brand: Wooler Lifestyle
Benefits:
Higher margins
Inventory flexibility
Long-term brand equity
Highway Retail Scale-Up
Proven model:
400 sq ft store generating ₹12 lakh/month
Geographic Expansion
High-potential markets:
North India (Punjab, Haryana, Rajasthan)
Emerging markets:
Maharashtra
South India
Focus locations:
Highway junctions
Pilgrimage centers
Funding Strategy
Immediate Requirement
₹2–3 crore for:
Inventory expansion
New store rollout
Scale Requirement
₹18–20 crore for aggressive growth
Approach
Short-term: Debt funding
Long-term: Equity infusion post scale
Investor Readiness
To attract investors, the business requires:
Detailed store rollout plan
Financial projections
Revenue and profitability roadmap
Capital allocation strategy
Store-level unit economics
Operational structure
👉 A professional pitch deck is critical
5-Year Vision
Year 1: ₹100 crore
Year 2–3: ₹200–300 crore
Expansion in store network
Improved profitability metrics
Operational Priorities
Controlled expansion
Strong location selection strategy
Focus on store-level profitability
Build scalable operations and team
Key Strategic Insight
This business is fundamentally about:
👉 Organizing an unorganized market
Brands need:
Reliable liquidation channels
Price control without brand dilution
Brand Avenue can position itself as:
👉 India’s leading organized off-price retail chain
If you want, I can next:
Turn this into a PowerPoint pitch deck (investor-ready)
Build financial projections (Excel format)
Create a store rollout strategy with numbers
Or design a funding pitch narrative for banks/investors
store rollout strategy with numbers
Here’s a practical, number-driven Store Rollout Strategy for Brand Avenue that you can directly use for investor discussions or planning.
Improved profitability metrics
Store Rollout Strategy (3 - Years Plan with Numbers)
1. Rollout Philosophy
The expansion will follow a cluster-based, capital-efficient approach:
Start with high-performing regions (North India + highways)
Build regional clusters (5–10 stores per cluster)
Use FOFO + FICO mix to reduce capital burden
Prioritize unit profitability over aggressive expansion
👉 Focus Mix:
50% Small (high ROI, fast rollout)
35% Medium (core revenue drivers)
15% Large (brand visibility)
Store Format Strategy
Average Store (Blended Model)
Monthly Revenue: ₹20 lakh
Annual Revenue: ₹2.4 crore
Cost Structure
Gross Margin: 28–32%
Net Margin: 6–9%
Annual Profit Per Store
₹15–22 lakh per store
👉 Payback Period: ~2.5–3 years
Unit Economics (Per Store)
Year 2 (Aggressive Expansion)
New Stores: 25
12 Small
9 Medium
4 Large
Total Stores: ~40+
Revenue Calculation
Existing stores full-year: ₹30 crore
New stores half-year:
25 × ₹1.2 crore = ₹30 crore
👉Total Year 2 Revenue: ~₹60–65 crore
Year 3 (Scale + Market Leadership Push)
New Stores: 40
20 Small
14 Medium
6 Large
Total Stores: ~80+
Revenue Calculation
Existing stores: ₹65 crore
New stores half-year:
40 × ₹1.2 crore = ₹48 crore
👉 Total Year 3 Revenue: ~₹110–120 crore
Year-wise Rollout Plan
Year 1 (Stabilization + Proof of Scale)
New Stores: 12
6 Small
4 Medium
2 Large
Total Stores (including existing): ~15–18
Revenue Calculation
Existing stores: ₹13 crore
New stores (avg half-year contribution):
12 × ₹1.2 crore = ₹14.4 crore
👉Total Year 1 Revenue: ~₹27–30 crore
Capital Requirement Per Store Type
Year 1 (12 stores)
Approx: ₹5–6 crore
Year 2 (25 stores)
Approx: ₹12–14 crore
Year 3 (40 stores)
Approx: ₹20–25 crore
👉Total (3 years): ₹37–45 crore
Total Capital Requirement (3 Years)
Send your query
Have questions or want to partner with Brand Avenue? Reach out to us anytime.
Head Office Address
Reach out for inquiries or support
Phone
customerservices@brandavenuestores.com
+91- 86186 66056
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Raghavendra Industrial Area, 04/297 Sy No 26/5, Rajiv Gandhi Rd, Jarganahalli, J. P. Nagar, Bengaluru, Karnataka 560078
10:30 AM - 6:30 PM (Monday to Saturday)